Making the complex
feel clear.
Service menus and educational materials that organize a broad wellness offering into a connected visual system.
Give information a clear order.
iCRYO’s service materials bring together many types of information: service categories, ingredients, descriptions, pricing, pass options, and disclaimers. Guests and staff need to find what they are looking for without losing the bigger picture.
I designed a coordinated menu and education system that organizes detailed content within the brand’s visual language.
Hierarchy first. Details second.
The menus use a shared light-blue foundation, clear category headings, and consistent spacing. Color-coded icons connect categories to individual offerings, while separate panels distinguish service details from pass and pricing information.
Different content calls for different structures. Longer lists use columns; specialty services use alternating rows with photographic thumbnails. The family stays recognizable without forcing every page into an identical layout.
From comparison to conversation.
I extended the visual system into service benefits posters and brochures. Larger imagery establishes a service’s identity, while grouped text and icons make the supporting information easier to scan in a center environment.
Clarity across a complex offer.
A modular set of menus, comparisons, posters, and print collateral gives the service portfolio a consistent structure. This work shows information design, attention to detail, brand extension, and production across multiple formats.