An event brand,
in full expression.
Elevate 2023: conference branding across promotion, presentations, sponsorship, and themed evening events.
An identity that
grows with the event.
I created the original branding for iCRYO’s first-ever Elevate conference in 2022. This case study focuses on my second-year work for Elevate 2023 in Houston: a connected collection spanning registration graphics, sponsorship information, conference presentations, and themed evening events.
The challenge across these formats is hierarchy: make a countdown immediate, a schedule navigable, and a speaker recognizable at a glance. The Elevate wordmark, blue palette, and atmospheric imagery connect the work while each format serves a different purpose.
A consistent stage
for different voices.
The Friday presentation uses a shared structure for speaker introductions and panel discussions. Portraits and names lead, with session details, timing, and partner identities arranged around them.
From anticipation
to orientation.
The registration countdown combines event photography, a prominent numeral, and a clear registration prompt. The conference schedule shifts to structured day columns, colored time labels, and a separate vendor service schedule.
Make the offer
easy to compare.
Conference and Golf Classic sponsorship sheets organize tiers, pricing, and benefits into comparison tables. Each uses imagery appropriate to its event while maintaining a connection to iCRYO and Elevate.
Different moods.
A shared event brand.
The Winter Wonderland awards presentation introduces a snowy landscape and expressive script lettering. The Derby Dinner welcome screen takes a different direction with racetrack imagery and classic typography. Both retain the Elevate and iCRYO identities.
