ash arnett
← Selected work
iCRYO / Campaign design · Motion

Memorial Day.
Made for the center.

A coordinated sale campaign for posters, front-desk signage, and in-center screens.

MY ROLE

Senior Graphic Designer

DELIVERABLES

In-center poster, front desk sign, landscape and portrait motion graphics

In-center TV displayLandscape motion graphic · 1920 × 1080
THE DESIGN

One visual language.
Different viewing distances.

I designed the Memorial Day 2025 promotion around a bold navy headline, red poppies, and grouped offer badges. The composition adapts to each placement: a large in-center poster, a front desk sign, and motion graphics for landscape and portrait screens.

Across the center

Print + digital displays

In-center poster

Print · 18 × 24 in

Memorial Day 2025 in-center poster, extracted from the supplied 18 by 24 inch poster PDF
Large-format campaign signage.

Front desk sign

Print · 8.5 × 11 in

Memorial Day 2025 front desk sign, extracted from page 1 of the supplied front desk sign PDF
Countertop signage for the front desk.

In-center digital display

Raydiant · Portrait motion graphic

Animated artwork for a vertical screen.
NEXT PROJECT / iCRYO

Making the complex feel clear.